{"id":1979,"date":"2024-10-02T22:44:09","date_gmt":"2024-10-02T22:44:09","guid":{"rendered":"https:\/\/eiecentre.com\/Excellence\/?post_type=courses&#038;p=1979"},"modified":"2024-10-04T17:07:30","modified_gmt":"2024-10-04T17:07:30","slug":"the-sales-marketing-management-mini-master","status":"publish","type":"courses","link":"https:\/\/eiecentre.com\/Excellence\/courses\/the-sales-marketing-management-mini-master\/","title":{"rendered":"The Sales &#038; Marketing Management Mini Master"},"content":{"rendered":"<p><span data-preserver-spaces=\"true\">The purpose of this Mini Master in Sales and Marketing Management is to empower you with the mastery of marketing management tools, models, and theories that will enable you to build enduring and influential brands.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This comprehensive sales and marketing management program addresses today&#8217;s sales managers&#8217; and marketers&#8217; challenges, blending strategic theory with real-world practicality.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This sales and marketing management course will provoke thought on the power of marketing, exemplified by high-value brands like Prada and Ferrari, who have mastered the art of selling products at premium prices.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Who Should Enroll in this Mini Master<\/span><\/h2>\n<ul>\n<li><span data-preserver-spaces=\"true\">Marketing professionals.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Public relations practitioners.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Marketing managers.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Sales managers.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Brand managers.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Business owners.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Sales professionals.<\/span><\/li>\n<\/ul>\n<h2><span data-preserver-spaces=\"true\">Course Objectives<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Upon completing this sales and marketing management masters-level training, participants will be able to:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Learn techniques for interviewing and recruiting top sales talent.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Build, manage, and evolve high-performing sales teams.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Navigate the modern Sales Manager&#8217;s multifaceted challenges.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Understand marketing models and adjust the marketing mix effectively.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Execute a successful marketing campaign, from audit to segmentation, positioning, value creation, and capture.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Manage brand and product portfolios with a strategic marketing tactical mix.<\/span><\/li>\n<\/ul>\n<h2><span data-preserver-spaces=\"true\">Targeted Competencies<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">At the end of this sales and marketing management course, the participants will be able to:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Analyzing markets and creating effective marketing strategies.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Grasping the full impact of the marketing mix.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Leveraging the sales process and personal time efficiency.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Marketing planning and execution.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Performing marketing audit.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Marketing research.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Understanding customer needs and business intelligence gathering.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Developing management and leadership skills.<\/span><\/li>\n<\/ul>\n<h2><span data-preserver-spaces=\"true\">Mastering Sales and Marketing Management Course Content<\/span><\/h2>\n<h3><span data-preserver-spaces=\"true\">Unit 1: Building and Selecting Sales Teams<\/span><\/h3>\n<ul>\n<li><span data-preserver-spaces=\"true\">Techniques for attracting, recruiting, and retaining top sales talent.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Interview skills.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Appraisal skills for sales team efficiency.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Job requirement accuracy.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Effective succession planning.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Coaching techniques and incentive management for sales managers.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Defining and differentiating roles such as leader, manager, coach, and mentor.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Strategies for interdepartmental communication.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Team motivation strategies.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Cultivating a strong sales culture within the organization.<\/span><\/li>\n<\/ul>\n<h3><span data-preserver-spaces=\"true\">Unit 2: Managing The Sales Team<\/span><\/h3>\n<ul>\n<li><span data-preserver-spaces=\"true\">Implementing educational strategies to enhance team knowledge.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Innovative motivation techniques.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Out-of-the-box thinking.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Understanding the 4 stages of team development.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Managing diverse personality types effectively.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Building capacity and resilience within the sales team.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Exploring different models of management.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Your styles of management.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Addressing personal change resistance.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Situational leadership.<\/span><\/li>\n<\/ul>\n<h3><span data-preserver-spaces=\"true\">Unit 3: Marketing Definitions, Purposes, and Process<\/span><\/h3>\n<ul>\n<li><span data-preserver-spaces=\"true\">Define &#8220;What is Marketing? What is it not?&#8221;<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Understand the marketing model.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Understand the issues raised by the marketing model.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Understanding &#8216;good&#8217; marketing.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Understanding the marketing process.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Understand how to write a marketing plan.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">The strategic market audit.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Market research.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Types of research.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Role in decision-making.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Understanding the strategic audit.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Tools and techniques of analytical models.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">PESTLE.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Directional policy matrix.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Porter&#8217;s 5 forces.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Market mapping.<\/span><\/li>\n<\/ul>\n<h3><span data-preserver-spaces=\"true\">Unit 4: Strategic Positioning<\/span><\/h3>\n<ul>\n<li><span data-preserver-spaces=\"true\">Learn how to do visioning and objective-setting.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Learn how to develop growth strategies.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">How will we grow?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">How will we compete?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">What will drive us?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Who will we serve?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Branding.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Brand positioning.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Valuing the brand.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">The overall brand architecture.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Delivering the value.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Analyze the competitive environment and position your firm.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Learn how to segment markets properly.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Learn how to develop a compelling value proposition for your brand<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Learn how to conduct relationship management.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Learn how to execute brand management strategies.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Learn how to ensure all aspects of the marketing mix are functionally aligned.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Learn how to manage a portfolio of products for optimal profit.<\/span><\/li>\n<\/ul>\n<h3><span data-preserver-spaces=\"true\">Unit 5: The Tactical Mix and Action Planning<\/span><\/h3>\n<ul>\n<li><span data-preserver-spaces=\"true\">Learn how to create and carry out a tactical audit.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Customer satisfaction surveys.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Tracking promotional spend effectiveness.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Managing a portfolio.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Marketing a service.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">The product life cycle management.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Commodity products.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Added value products.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Channel management.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Logistics and supply chain management.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">The marketing\/sales interface.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Purpose.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Campaign planning.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Selecting and briefing an agency.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Pricing methods.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Competitive pricing strategies.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Open book pricing.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Pricing self-assessment.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Place of the supply channels.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">The promotions.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">The price.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">A Marketing health check.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Create effective action plans.<\/span><\/li>\n<\/ul>\n<p><a class=\"course-btn\" href=\"https:\/\/eiecentre.com\/Excellence\/en\/fill-form\/\"> Enroll Now <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The purpose of this Mini Master in Sales and Marketing Management is to empower you with the mastery of marketing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1982,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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